The Phantom Boardshort made its debut in 2007. The objective was to create an interactive site with all the visual bells and whistles, while not being overbearing with the animation. The overarching goal: simply to push users to the film elements of the site for a more concise introduction to what would prove to be a revolutionary new boardshort concept.
hurley phantom intro
Hurley International is an action-sports retailer subsidiary of Nike, based out of Cosa Mesa, California.
